Facebook is an online social networking service used by
billions of people around the work for connecting with each, socialising and
sharing their interests and news.
Facebook is increasingly used as a tool for businesses to
reach out to their existing customers and potential customers. With the
introduction of Facebook Pages, businesses with traditional websites are moving
more towards Facebook Pages and better informing their customers. Customers may
not regularly visit a company’s website regularly but can stay in touch with
new product and service developments by a company through following the company’s
page and getting updates on their timeline.
In Afghanistan, more and more businesses are taking
advantage of Facebook by setting up Facebook Pages and keeping informed their
customers on new product and services development. Examples are MTN Afghanistan, Etisalat Afghanistan,
Roshan, AWCC, Jobs.af and many more.
Facebook likes is the online version of word of mouth with
one person liking your page, their friends would immediately see a friend’s
interest and more likely to like the page.
Jobs.af started utilising Facebook page to keep its Facebook
fans informed about new job vacancies. This technique proved very effective in
reaching out new job vacancies to jobseekers as jobseekers on Facebook are more
likely to check new jobs on Facebook rather than the website. On average,
around 25% of visitors on Jobs.af come through new job ads displayed on their
timeline.
If your business is not on Facebook yet, it is now time to
create a Facebook page for your business and involve your customers and keep
them informed about new developments with your company and products and
services it offers.
A glance at Facebook users (Estimated around 580,000 users) in Afghanistan
Source: Socialbakers
Facebook recommends 4 steps to business success:
- Build your page – You can setup a page byclicking here
- Connect with people - Invite friends to your Facebook page. Use Facebook ad to inform others on Facebook about your page. Remember, the more likes you have on your page, the higher the degree of people's involvement on your page (multiplier effect)
- Engage your audience – Remember content is always the king! Relevant contents engages your page fans to like your posts and share it with others which will eventually bring in more Facebook likes
- Influence friends of friends – When people interact on your page, their friends are more likely to see the activities and further like your page. Use the promote (paid) option to further enhance the reach of your posts to friends of friends
Good luck with Facebooking for business!
