Imagine
walking into Gulbahar Center and as soon as you walk into the entrance, you
start receiving an SMS or a message on Viber, Tango, or Whatsapp on new
promotions or new products you might be interested based on your gender, and
age group!
Yes,
that is possible now with the 3G! The location sensitive apps may not be seen
in Kabul yet but could be hit apps in near future! The benefits could be a lot
both for new businesses popping up providing marketing through this new
channel, targeting customers based on their locations or even based on a
specific context they are using a mix of location and useful information from
their social profiles. This is what the e-biz geeks refer to location based
services or context sensitive apps.
Apart
from the above example, there are unlimited possible apps that could be
developed to take advantage of 3G in Afghanistan.
With
3G (always on) comes some privacy concerns as well! Without even realizing, you
maybe sending your exact location along with a Facebook message to a friend!
Excuses such as I am in a meeting while having a coffee or playing billiard in
Wakhan Cafe with a friend may not work if you have a tech savvy wife!
In
addition, using certain apps such as Tango can even expose you to strangers
nearby and sharing any photos on Tango will make it public to any other Tango
user around you!
Interesting
enough! Lets see how technology especially the fast moving communications
technology changes our lives socially and economically in coming years!
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